How the Right Words Win Customers
Let's face it, writing selling copy is more than just putting words on
paper, a lot more. Any third grader can do that. A good copywriter
understands your message must deliver benefits prospects want so
they will buy. I am a talented writer who hits your
market with powerful reasons to buy your products and services.
Copywriting is hard work and must focus on the customer. Your
writer must consider all factors in a successful selling piece; an
interest arousing headline, a lead and body text your
prospect reads, where and how to buy.
If any of these fail the prospect will click away from your
website or trash your sales letter or brochure.
|
The Customers
How would you answer your customers questions they have such as:
- How is your business different from competitors?
- Why should I buy from you?
- Do you offer a better guarantee? Better product? Better service? Better price?
- Do you show your customers you appreciate their business?
|
| Find out if I'm the writer for you at no risk. I will do one project on spec so you can decide if my writing meets your needs. If you like it, pay me. If you don't, it won't cost you a single penny. |
I write ads and sales letters
that sell, brochures prospects read, press releases magazines and newspapers
print; and web page content that keeps surfers on your website. Effective
promotions that work.
To sell, your message must be customer oriented. Does he or she really
care that you have a great company you are proud of? No. Customers need
to know what you will do for them. How your products and services solve their problems,
makes life easier, and makes them happy. Think about it, when you
buy something isn't it because you need or want it? So, with hundreds
of promotions vying for your customers' attention, they drown out the clutter but respond to the
one that answers their needs.
|
Services
- Business to business promotions
- Sales letters
- Ad copy
- Press releases
- Web page content
- Brochure copy
- Articles
- Case histories
|
| |
| |
| |