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How the Right Words Win Customers

Let's face it, writing selling copy is more than just putting words on paper, a lot more. Any third grader can do that. A good copywriter understands your message must deliver benefits prospects want so they will buy. I am a talented writer who hits your market with powerful reasons to buy your products and services.

Copywriting is hard work and must focus on the customer. Your writer must consider all factors in a successful selling piece; an interest arousing headline, a lead and body text your prospect reads, where and how to buy. If any of these fail the prospect will click away from your website or trash your sales letter or brochure.


The Customers

How would you answer your customers questions they have such as:
  • How is your business different from competitors?
  • Why should I buy from you?
  • Do you offer a better guarantee? Better product? Better service? Better price?
  • Do you show your customers you appreciate their business?
Find out if I'm the writer for you at no risk. I will do one project on spec so you can decide if my writing meets your needs. If you like it, pay me. If you don't, it won't cost you a single penny.


I write ads and sales letters that sell, brochures prospects read, press releases magazines and newspapers print; and web page content that keeps surfers on your website. Effective promotions that work.

To sell, your message must be customer oriented. Does he or she really care that you have a great company you are proud of? No. Customers need to know what you will do for them. How your products and services solve their problems, makes life easier, and makes them happy. Think about it, when you buy something isn't it because you need or want it? So, with hundreds of promotions vying for your customers' attention, they drown out the clutter but respond to the one that answers their needs.


Services

  • Business to business promotions
  • Sales letters
  • Ad copy
  • Press releases
  • Web page content
  • Brochure copy
  • Articles
  • Case histories